REDEFINING CUSTOMER EXPERIENCE
The core focus is always on the bottom line and conversion ratio.
A Texas-based online magazine with the mission of instilling positive energy through inspiring content, relatable stories and advice on hot topic issues. With a subscriber base downloading the digital publication over 100,000 times each month, they are one of the foremost online resources for positive psychology-related news and opinions.
A grassroots digital publication with a growing number of monthly subscribers, they found itself faced with the need for an improved e-commerce solution. Though operating in a relatively niche space, the company recognized the importance of staying relevant and remaining ahead of its competitors. Redundant domains required consolidation, the website needed an online community portal and an Enterprise shopping cart needed to be integrated into the fold.
An overall business assessment was done, and a backup repository was created to ensure no content is lost during the transition. An analysis of the additional features/integrations which can be added to the e-commerce platform to enrich the user digital experience was done and a unique shopping cart was created that adhered to PCI compliance. A community portal was set up with the Magento platform. An Integration with FedEx, loyalty points management, a “save credit card” feature, email notifications and more were designed to create a better user experience.
Sykasys successfully engaged the digital unified medium making it accessible for millions of digital readers and redefined their customer experience. The site witnessed more return customers and saw an increase in their conversion rates. The new website was more seamless, flexible, and security was uncompromised providing a convenient one-click shopping experience.